Playtech is a company specializing in providing a multi-platform experience for a variety of games. They do this through their Playtech IMS platform, which allows a single login for a player to allow access to Playtech games on a variety of mobile and desktop devices. The end result is a company who is “the world’s largest online gaming software supplier traded on the London Stock Exchange Main Market,” and they have a rich history in the gaming and casino industries.
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Casinos and Playtech go back to the very beginning of the company. Back in 1999, Playtech was founded by a variety of entrepreneurs from the casino industry as well as the multimedia and software engineering industries. Their first casino license was back in 2001, and since then the company has focused on growing its clients and perfecting its casino offerings. In 2006, they successfully entered the London stock market, and Playtech began worldwide expansion that same year. In 2010, they leveraged their success to make a number of high-profile acquisitions that helped place them at the forefront of a multi-channel experience for players. With nearly two decades of experience, Playtech is one of the most powerful veterans of the casino gaming industry.
At the heart of Playtech’s vision is something of a paradox: they want “to remove the barrier of technology for our partners while keeping them at the forefront of innovation.” While that may sound like double speak, it’s actually simple: they want to utilize the innovations and advantages of technology while making sure that technology does not get in the way of either their business partners or their players. They see their various partnerships with gaming operators as a mutually beneficial one in which Playtech gets additional insight into what players want while the gaming operators get access to the products and tools to help their business truly stand out.
Playtech offers a large variety of casino games. Additionally, they feature online bingo and social gaming options as well, which provides a unique opportunity to appeal to less traditional demographics for online casinos. Most of the casino gaming that they offer comes from their acquisition of the company Ash Gaming. Thanks to that Acquisition, Playtech is able to offer over 500 different games, and they continuously offer 50 new games every year. When it comes to their games, Playtech actually has made licensing agreements with a number of media entities, including HBO, MGM, NBC Universal, and Marvel. This allows them to offer a variety of branded content through different games, which represents a great way to broaden the appeal of your online casino and its game offerings.
As mentioned above, Playtech is committed to providing these gaming experiences across all platforms. They have created a special Mobile Hub to create a seamless experience for gamers playing these casino games through devices such as tablets and mobile phones. Like their other games, their mobile offerings are very “plug and play” for casino owners and provide an opportunity for those owners to play their favorite casino games wherever they go.
The Bottom Line
Playtech remains one of the oldest entities in online gaming, which means they have had the benefit of experience. Their team has had to adjust to both culture and technological shifts since 1999, and this has helped them learn valuable lessons about what players want and what casinos need. They’ve had some impressive achievements over the years, boasting that Europe’s first land-based casino that transitioned online did so with Playtech way back in 2002. Since then, they have focused on constantly improving their company, their software, and their games, and a partnership with them can help any online casino experience great success.